NYC Women's Soccer

NYC WSOC is setting out to create a female focused soccer league that prides itself on gender equality. The image of lady liberty used in this brand is a symbol made to represent not only New York City, but to send the message that "all are welcome here". The brand is bold but still inviting, and while this is a women's league, the branding and colors are not stereotypical. Instead Lady Liberty's classic teal is used.